Formation - Finance for non financial managers

1 - Financial logic of any business

• Selling to make a profit requires investing cash and, therefore financing.
• The income statement: a snapshot of a period's financial activity.
• The balance sheet: a statement of capital employed and financing.
• Mechanisms of depreciation and provisions.

2 - Assessing financial balances

• Curent assets and fixed assets.
• Working capital.
• The 5 cash-flow crises and main remedies.
• Operational drivers for improving working capital management.
• Impact of the business model on capital employed.

3 - Assessing business activity and profitability

• Interpreting sales trends.
• Sales margin, gross margin, added value, EBITDA, operating profit, and current profit.
• Cash- flow analysis: identifying cash surplus.
• Diagnosis of variations in profit: scissor effect and absorption of fixed costs.

4 - Using ratios and cash-flow performance

• Margin and profitability ratios.
• Financial structure and working capital management ratios.
  Repayment capacity and liquidity ratios.
• Profitability ratios.
• Dynamics between operating and investment flows and free cash-flow

5 - Carrying out a financial diagnosis using a structured approach

• Stages of analysis.
• Summary: strengths and weaknesses.
• Decisions or courses of action.
• Quantifying the impact of operational actions.